Room 101: self-checkouts

“Have you swiped your nectar card?” NO, and I don’t intend to! If I had, I would have swiped it. Indeed, I would definitely have swiped it after your second reminder or, god forbid, third or fourth. We’ve all been there: in a rush we decide to use the automated checkout only to find ourselves […]

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The future’s viral: guerrilla advertising takes off

The future of viral advertising seems assured, as companies look increasingly to exploit social media in order to launch and promote their products. The advantages for companies, particularly smaller businesses looking to create a distinctive image and reputation, are numerous, not least the economic benefits of guerrilla advertising campaigns that cost little but take on […]

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Room 101: the Olympic Mascots

Having recently returned to the fore in the form of a Frank Skinner-hosted TV panel show, Room 101, named after the infamous torture room in Orwell’s 1984, is more popular than ever. But what would you consign to a fate worse than death? The Queen? Fabio Capello? Andy Murray? No, this summer, Wenlock and Mandeville […]

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