Streetwear, feminism and the comeback of ‘ugly chic’ in the Instagram age

If you scroll through the Instagram feed emerging as well as well-established brands, like Gucci or Prada,it is almost impossible to wonder: has ‘ugly’ become the new chic? From oversized jumpers to tees with catchy slogans. From Birkenstocks and ‘jesus sandals’ to unflattering sunglass shapes, and how could we miss Gucci’s excessive prints. ‘Ugly chic’ […]

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This time it’s personal

In the past we could tell ourselves that the reason celebrities were far better dressed than the average person we saw walking down the street, was because they had money and this money could buy them a personal stylist. Personal stylists cover everything from red carpet glam to the chic yet effortless everyday outfit. This […]

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